SubExtract for Marketers

Extract competitor YouTube channels, TikTok content, and audience comments — mine themes, language, and customer voice across hundreds of videos at a time.

Workflows

Competitor channel audit

  1. Use Channel Videos to pull the full upload history for a competitor — titles, view counts, publish dates
  2. Sort by view count to surface their top 20 performers and identify thematic clusters
  3. Extract transcripts from the top performers to map their messaging, hooks, and content angles
  4. Pull the comment sections to mine the language their audience actually uses
  5. Output a competitor brief: themes, hooks that work, audience-language phrases, content gaps you can exploit
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Content trend tracking on TikTok and Instagram

  1. Build a watchlist of 10–20 competitor accounts on TikTok and Instagram in your niche
  2. Extract transcripts and captions from their recent posts at scale
  3. Scan the corpus for recurring hooks, opening lines, and CTA structures
  4. Catalog the patterns by theme and platform — track which formats are gaining traction week over week
  5. Feed the recurring hooks into your own creative briefs before they peak
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Customer voice mining

  1. Identify videos where your target audience is concentrated — competitor content, review videos, niche tutorials
  2. Extract comments to CSV across that corpus
  3. Sort by like count and filter for questions, complaints, and recurring phrases
  4. Pull verbatim language — exact words, exact objections, exact desires — into a swipe file
  5. Drop the verbatim phrases into ad copy, landing page headlines, and email subject lines
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Recommended tool combinations

Competitor intelligence stack

Map a competitor's full content library, decode their messaging via transcripts, and read their audience via comments — a complete picture of what they say and what works.

Real-world examples

Mapping a competitor's full catalog and theme distribution

Pull a competitor's entire upload history — say, 340 videos. Cluster the titles into 8–10 themes (product reviews, how-tos, opinion pieces, comparison videos). Cross-reference with view count to see which themes drive the most traffic. You now know exactly which content angles their audience rewards — and you can either match the bets that work or attack the gaps they're ignoring.

Mining customer-voice phrases from comment sections for ad copy

Export 2,000+ comments across the top 5 videos in your niche. Scan for repeated phrases — the exact words people use to describe the problem, the desired outcome, the frustration. Lift those phrases verbatim into your headlines and primary text. Ad copy written in your prospect's own language outperforms anything you'd write from scratch.

Frequently asked questions

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